From 50 Feet to Arm's Length
The multi-layered experience needed to communicate effectively whether the screen was viewed from 50 feet away, or was being interacted with at arm's length. Large text and a variety of video backgrounds visible from across the show floor catch attendees' attention and draw them in to the experience.
A Welcoming Experience
State of the art projection technology developed in-house allowed for rich, eye-catching animations and evolving icons that grab viewers' attention. As they approach the screen, their presence is sensed by the display and welcoming messaging invites them to touch the screen, interact with the glass and learn more about the vehicle. Up to four people could simultaneously use the multi-touch display in one of four interactive zones.
An Interface out of Thin Air
The transparent touchscreen was prominently featured in the Lincoln booth on the show floor at GITEX. The 2015 Lincoln MKC was viewable behind the glass, while users learned about its features, watched videos, swiped through photo galleries and signed up to test drive the vehicle. The transparent glass layer was intended to give the illusion of a "Minority Report" style interface floating in the air in front of the car.