Mark Pipher
Product UI / UX Design
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Red Bull Music Events

With over 200 Red Bull Music events around the world per year, we needed a well thought out and versatile event page template to support it. I defined the overall vision, user experience & design of CMS-driven event pages that serve both as a marketing landing page for the event, and as a transactional service to RSVP or purchase tickets for the show. After the event, the page adapts to become a historical archive of the event, showcasing photo galleries and editorial content surrounding the event & the artists.

ROLE
UX & UI Design Lead, Creative Direction

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Fast & Easy Access to Tickets

Fast & Easy Access to Tickets

As users scroll to learn more about the event & artists, the ticket button & vital info about the event pin to the top of the browser, following the user down the page.

3rd Party Ticket Provider Integration

3rd Party Ticket Provider Integration

Many venues require us to sell tickets through a specific preferred ticketing partner. To handle this gracefully, an interstitial is displayed informing users they will be redirected to a ticketing partner site to continue the transaction, and displays any necessary promo code or restrictions.

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Post Event Documentary Archive

Post Event Documentary Archive

After the event, the page evolves into a historical archive of the event. Professional photography from the show is viewable in the Photo Gallery, and editorial content, videos, live streams etc related to the event & the artists is also easily accessible further down the page.

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Quick, One Step Checkout Process

Quick, One Step Checkout Process

Everyone that RSVPs for our events is required to have an account, so we made it as painless as possible for music fans to get access to our events. Either sign in with a social account, or create an account with just a few bits of info about yourself. No credit cards, billing addresses or delivery options to choose from.

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