What I Did
defined the product architecture + consumer journey / conducted user research + focus groups / created user flows + wireframes / designed custom icons + data visualizations / designed the UI, page templates + interactions
See Your Growth at a Glance
The Career Summary view gives artists a comprehensive overview of their recent growth. Key insights are called out for them at the top of the page, making it simple to discover any milestones during the most recent time period. Track streams and fans gained during the timeframe are summarized below, with mini graphs that lead into highly detailed interactive data visualizations.
Detailed Data and Insights Made Easy
Interactive graphs allow artists to see detailed info about their tracks aggregated from a number of streaming platforms. Plotted along the timeline, any key releases, videos or shows are displayed, helping artists begin to understand the impact those have on their career growth.
Visual, Simple, Interactive
Focusing again on simplicity, the additional data visualizations give artists a fresh, interactive way to explore their streaming performance data and learn where their fans are around the globe.
Get a Closer Look at Your Audience
We designed an easy to understand visualization that helps artists get to know their audience better. Demographic breakdowns by gender and age that can be further analyzed by DSP or social channel are followed up with details about who else your fans are listening to - useful information when planning the next tour or a potential collaboration.