Mark Pipher
Product UI / UX Design
Project_Index_Image.png

Red Bull Music for Artists

Red Bull Music for Artists offers a suite of easy to understand data visualizations & tools for the artists we work with. I conceived of and designed a set of interactive tools that help artists understand their career growth, get insights into who their fans are and what they’re listening to, and begin to understand the impact their shows & releases have on their career.

What I Did

What I Did

defined the product architecture + consumer journey / conducted user research / created user flows + wireframes / defined + designed data visualizations / designed the UI, page templates + interactions

See Your Growth at a Glance

See Your Growth at a Glance

The Career Summary view gives artists a comprehensive overview of their recent growth. Key insights are called out for them at the top of the page, making it simple to discover any milestones during the most recent time period. Track streams and fans gained during the timeframe are summarized below, with mini graphs that lead into highly detailed interactive data visualizations.

Detailed Data and Insights Made Easy

Detailed Data and Insights Made Easy

Interactive graphs allow artists to see detailed info about their tracks aggregated from a number of streaming platforms. Plotted along the timeline, any key releases, videos or shows are displayed, helping artists begin to understand the impact those have on their career growth.

Plays_Dashboards.png
Visual, Simple, Interactive

Visual, Simple, Interactive

Focusing again on simplicity, the additional data visualizations give artists a fresh, interactive way to explore their streaming performance data and learn where their fans are around the globe.

More_Plays_Dashboards.png
Get a Closer Look at Your Audience

Get a Closer Look at Your Audience

We designed an easy to understand visualization that helps artists get to know their audience better. Demographic breakdowns by gender and age that can be further analyzed by DSP or social channel are followed up with details about who else your fans are listening to - useful information when planning the next tour or a potential collaboration.

Fan_Demographics_Full.png
Age_Graph_Detail.png
Backstage_Artists_Career_Summary.png
Backstage_Artists_Plays_Dashboard.png
Artist_Backstage_SiteMap.png