Mark Pipher
Creative Director / Product UI / UX

Red Bull Sound Select Presents: 3 Days

At Red Bull I provided the vision, defined the UX & designed the UI of a CMS-driven marketing & ticketing website for 3 day weekender festivals hosted in cities around the world. The events celebrate the cities, their unique local music scenes and the fans & artists that make it all happen. Each day culminates with a concert featuring a notable headliner and two supporting Red Bull Sound Select artists.

UX & UI Design Lead, Creative Direction

The focus is put onto each night's event or festival info without distraction when scrolling, even though the festival site is a single page. Each individual view locks into place, while the sidebar stays pinned on the right side of the browser. The sidebar background displays a stylized image of a featured artist from each night, while the main background highlights each night's unique artwork.

Global Template, Local Vibe

Global Template, Local Vibe

The site was designed as a standardized template for marketing and selling tickets to 3 Days weekender festivals around the world, while giving local artists from each market a canvas to create eye-catching artwork that communicates the unique vibe of each city's music scene and resonates with local music fans.

Supporting Local Music Scenes

Supporting Local Music Scenes

Red Bull Sound Select artists hand-selected from the local markets were on the bill each night, and highlighted with a professionally shot photo used as a background on the right sidebar of the site for each night on the schedule.

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