Mark Pipher
Creative Director / Product UI / UX
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Red Bull Sound Select Presents: 3 Days

At Red Bull I provided the vision, defined the UX & designed the UI of a CMS-driven marketing & ticketing website for 3 day weekender festivals hosted in cities around the world. The events celebrate the cities, their unique local music scenes and the fans & artists that make it all happen. Each day culminates with a concert featuring a notable headliner and two supporting Red Bull Sound Select artists.

ROLE
UX & UI Design Lead, Creative Direction

The focus is put onto each night's event or festival info without distraction when scrolling, even though the festival site is a single page. Each individual view locks into place, while the sidebar stays pinned on the right side of the browser. The sidebar background displays a stylized image of a featured artist from each night, while the main background highlights each night's unique artwork.

Global Template, Local Vibe

Global Template, Local Vibe

The site was designed as a standardized template for marketing and selling tickets to 3 Days weekender festivals around the world, while giving local artists from each market a canvas to create eye-catching artwork that communicates the unique vibe of each city's music scene and resonates with local music fans.

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Supporting Local Music Scenes

Supporting Local Music Scenes

Red Bull Sound Select artists hand-selected from the local markets were on the bill each night, and highlighted with a professionally shot photo used as a background on the right sidebar of the site for each night on the schedule.

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