What I Did
defined the consumer experience / designed the UI, page templates + interactions / crafted a premium icon set / designed + prototyped a rich page scrolling experience / defined overall brand + style guidelines / repositioned VIZIO as a premium consumer electronics brand
From Budget to Big Time
Our objective was to reposition VIZIO as a higher-end consumer brand focused on design, quality and innovation. To achieve this, we established a new style and visual direction for the overall brand, covering everything from color palettes and typefaces to photography and iconography. We also defined a new style for product photography that showcased the modern industrial design and attention to detail in the new product line by establishing shots, angles, environments and lighting in Keyshot.
Beyond Features & Specifications
To reposition VIZIO as an innovator in industrial design and technology, we thought beyond the typical dizzying lists of specs and features. The product pages highlighted VIZIO's new design philosophy and focused on areas of innovation that pushed the brand beyond competitors like Sony and Samsung.
Icons with Style & Function
Highly simplified icons were created to represent each of the products in the new lineup being announced at CES. These icons were used as navigation overlaying a video loop that tied in with VIZIO's "Beautifully Simple" campaign. The navigation menu allowed visitors to quickly access detail pages for each product, and gave the site a sleek, modern look and feel.